When you post a link, you can add tracking tags.

A tracking tag lets you add information to a hit about where the visitor came from. For example, the "Take The Tour" button on the home page has a source=front-page tag on it. Here are the hits on the tour link, shown by source tags:

Period front-page tour-top-tab business-card front-page" tour-top-tab" N/A front-page/ Total
Total 2131 987 922 52 48 36 2 1 4179

Tags help you figure out where to focus your efforts. Do you get more traffic through Twitter or Facebook? From the front of an e-book or the back? If your links are properly tagged, you can tell.

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